06.10.2008
European Auto Standard (Interview with Marina Yakovleva for Top 100)
In 2007, Eurocar Ltd increased its net income by 30%, closely approaching the mark of UAH 2 billion. The Managing Director Marina Yakovleva tells about her experience of work in the Ukrainian auto market and about the company's priorities.
The previous year was quite successful for the car market. What was it like for Eurocar?
The previous year was fairly difficult and ambiguous for Eurocar. It began more than successfully - the warehouses were continuously short of stock. But the rapid growth of euro against dollar caused the retail price to go up, which required the companies to make strategic decisions and adjust the price policy. Both Skoda and other participants in the auto market had to choose in which currency to trade – either in dollar or in euro. Eurocar fixed the price in dollar. I believe we made that decision in due time and succeeded in realizing it for the consumer. The new marketing and policy strategy relied on the determination of the competitive price ratio and was developed with regard to the competitors' strategy. This allowed us to meet the 2007 plan, laying the basis for a strong sales growth in the present year.
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